Business Lessons from Storage Wars

I have never read the Art of War. I have never bought a storage unit. I probably never will. However, there are a lot of business lessons to be learned from Dave that could probably be applied to a grocery store or a drug detox center program. He really is great at intimidating people. I don't know if this works to his advantage because no one likes him. It's really every other bidder against Dave. I was noticing on some other storage auction type shows that at every auction there seems to be someone who thinks that it's "their house” and will throw a lot of money around to prove it. I don’t know if this really pays off for them monetarily but seems to be important for their egos.