Advertising Executive 1: So we have this novel movie called The Curious Case of Benjamin Button about a man who grows older. Let's make a poster that reflects that.
Advertising Executive 2: No one wants to see Brad Pitt old. Let's just put his pretty young face on the box.
Advertising Executive 1: Should we include anything about the storyline?
Advertising Executive 2: Naw.
It worked. I haven't watched the movie yet because I'm still looking at the cover. Best movie cover ever.
Note: The movie case I'm talking about is like this but has Brad's full face & no Cate Blanchett.
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